Top 5 Virtual Fitness Programs iOS Apps in Oceania Q3 2023

In Q3 2023, the top 5 virtual fitness programs on iOS in Oceania exhibited distinct trends across downloads, revenue, and active users. Here’s a detailed look at their performance:

Strava: Run, Bike, Hike experienced a notable increase in weekly revenue, peaking at around $106K in the week of July 24. Weekly downloads also saw an upward trend towards the end of the quarter, reaching approximately 8.3K in the last week of September. Active users showed consistent growth, starting from 160.7K in late June and reaching 181.3K by the end of September.

Sweat: Fitness App For Women had a steady weekly revenue, peaking at about $42K in mid-July. Download numbers varied slightly, with a high of 998 in the week of July 17. Active users remained fairly stable, with a slight dip in mid-September, ending the quarter with around 5K active users.

Fitbit: Health & Fitness showed a fluctuating revenue pattern, with a peak of about $64K at the end of June and a low of approximately $28K in late August. Weekly downloads remained relatively stable, averaging around 3K, while active users peaked at 73.9K in mid-September.

Kic: Health, Fitness & Recipes saw a gradual increase in weekly revenue, reaching a high of roughly $42.9K in the final week of September. Downloads saw significant growth towards the end of the quarter, peaking at 1.4K in mid-September. Active users showed a steady increase, culminating in 3.7K by the end of the quarter.

Zwift: Ride and Run had a relatively stable revenue throughout the quarter, with a peak of about $28.9K in late June. Downloads fluctuated slightly, averaging around 400 per week. Active users saw a slight decline towards the end of the quarter, ending with approximately 1.9K active users.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.